Description

This book provides a clear, accessible and focused instruction with sufficient self-study material on fundamentals of communication for retail professionals, effective communication strategies, and verbal interaction skills for business. The book has a practitioner's perspective with a lot of examples and real-life situations from retail organizations.


Key Features:-

  • Extensive coverage of all areas of retail communication with a focus on principles, processes, and a
  • Comprehensive discussion of retail communication techniques and strategies
  • Step-by-step discussion with examples and illustrations
  • Boxed exhibits and case lets

More Details about COMMUNICATION FOR RETAIL PROFESSIONALS

General Information  
Author(s)RIZVI
PublisherMcGraw Hill
ISBN9780070146839
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009