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Consumer Behaviour And Branding at Meripustak

Consumer Behaviour And Branding by S RAMESH KUMAR, PEARSON EDUCATION

Books from same Author: S RAMESH KUMAR

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General Information  
Author(s)S RAMESH KUMAR
PublisherPEARSON EDUCATION
Edition1
ISBN9788131722367
Pages624
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009

Description

PEARSON EDUCATION Consumer Behaviour And Branding by S RAMESH KUMAR

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context.


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