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CONSUMER BEHAVIOUR AND BRANDING

CONSUMER BEHAVIOUR AND BRANDING
Books from same Author: S RAMESH KUMAR
Books from same Publisher: PEARSON EDUCATION

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Description

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context.

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General Information
Author(s)S RAMESH KUMAR
PublisherPEARSON EDUCATION
Edition1
ISBN9788131722367
Pages624
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009
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