Description

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context.

More Details about CONSUMER BEHAVIOUR AND BRANDING

General Information  
Author(s)S RAMESH KUMAR
PublisherPEARSON EDUCATION
Edition1
ISBN9788131722367
Pages624
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009