Description

This book aims to discuss consumer behaviour in an easy-to-understand and student friendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.


Key Features:-

  • Comprehensive coverage to meet the requirements of business management students studying this subjec
  • Student-friendly approach simple and easy to understand format
  • Facilitates knowledge of the subject matter with a focus on examination
  • Most cases and examples in the Indian context to enable easy comprehension
  • Adequate cases / examples from the international context as per the requirements of the subject

More Details about CONSUMER BEHAVIOUR: TEXT & CASES

General Information  
Author(s)KAPOOR
PublisherMcGraw Hill
ISBN9780071078108
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012