Cultural Dimension Of Global Business 8Th Edition by Gary P. Ferraro, Taylor & Francis

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Taylor & Francis Cultural Dimension Of Global Business 8Th Edition by Gary P. Ferraro

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues._x000D__x000D__x000D_The fully updated eighth edition offers:_x000D_* an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement;_x000D_* fresh case study material with a range of examples drawn from around the world; _x000D_* further resources via a companion website, including a fully updated Instructor's Manual and new interactive quiz questions for students._x000D_ _x000D_ Preface _x000D_ _x000D_ 1. Cultural anthropology and global business_x000D_ Introduction: global connections_x000D_ The perspective of cultural anthropology_x000D_ Cultural anthropology and business_x000D_ Anthropology's major concept: culture_x000D_ Cultural differences in business: challenges and opportunities_x000D_ Cross-cultural scenarios_x000D_ _x000D_ _x000D_ 2. Lenses for understanding culture and cultural differences _x000D_ Contrasting values_x000D_ Context_x000D_ Metaphors_x000D_ Change_x000D_ Conclusion _x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ 3. Communicating across cultures: the nonverbal dimension_x000D_ The nature of nonverbal communication_x000D_ Business introductions _x000D_ Interactions among businesspeople _x000D_ Conclusion _x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ 4. Communicating across cultures: language _x000D_ The ideal of linguistic proficiency in global business_x000D_ Linguistic diversity_x000D_ Language and culture _x000D_ Language mirrors cultural values_x000D_ Language and social context_x000D_ Additional complicating factors_x000D_ Information and communication technologies_x000D_ Conclusion _x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ 5. Negotiating across cultures _x000D_ The nature of cross-cultural negotiation _x000D_ Where to negotiate, _x000D_ Effective strategies for international negotiators_x000D_ The use of interpreters _x000D_ The global negotiator_x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ 6. Partnering across cultures _x000D_ Partnership basics_x000D_ Meetings as opportunities for collaboration _x000D_ Decision making models to advance the partnership work_x000D_ Partnering relationships and problem solving_x000D_ Cross-cultural scenarios_x000D_ _x000D_ _x000D_ 7. Cultural transformation_x000D_ Definition of cultural transformation _x000D_ Change unfolding_x000D_ Critical attributes of planned cultural transformation_x000D_ Business approach to change_x000D_ Anthropological approach to change_x000D_ Applying the planned cultural transformation process to health care_x000D_ Conclusion_x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ 8. Consumers_x000D_ Consumer or customer: what's the difference?_x000D_ An anthropological approach to understanding consumers_x000D_ Interface between organizations and consumers_x000D_ A holistic approach to consumer research _x000D_ Collaborative approaches_x000D_ Brand meaning and advertising_x000D_ Conclusion _x000D_ Cross-cultural scenarios_x000D_ _x000D_ _x000D_ 9. Global leadership _x000D_ Globally oriented firms _x000D_ Creating a globally oriented workforce _x000D_ The evolving profile of the expatriate assignment_x000D_ Competencies for global leaders _x000D_ Selection for an expatriate assignment_x000D_ Conclusion_x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ 10. Expatriate assignment_x000D_ Preparation _x000D_ The expatriate experience _x000D_ Repatriation_x000D_ Global strategy reimagined _x000D_ Conclusion _x000D_ Cross-cultural scenarios _x000D_ _x000D_ _x000D_ Appendix A: cross-cultural scenario discussions_x000D_ _x000D_ _x000D_ Appendix B: locating relevant cultural information_x000D_ The traditional anthropological approach_x000D_ Documentary sources useful in developing a cultural profile_x000D_ Human resources for culture-specific information _x000D_ The search for cultural information upon arrival _x000D_ Conclusion _x000D_ _x000D_ _x000D_ References _x000D_ _x000D_ _x000D_ Glossary_x000D_ _x000D_ _x000D_ Index_x000D_ _x000D_ _x000D_ _x000D_ _x000D_ _x000D_ Companion Website content:_x000D_ _x000D_ _x000D_ Student Resources_x000D_ Sumary of learning objective_x000D_ 100 Quiz Questions_x000D_ _x000D_ Instructor's Resources_x000D_ Fully revised 40 page Instructor's manual_x000D_