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CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT
Books from same Author: MAKKAR
Books from same Publisher: McGraw Hill

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Key Features
  • Check Your Progress, a self assessment tool, to facilitate learning
  • Corporate Example, a boxed feature, explaining the practicality of the concept in the real world
  • Real world case studies, explaining the concept of CRM, at the end of the book
  • In-depth analysis of contemporary topics such as Sales Force Automation, eCRM, Service Capacity Plan
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General Information
Author(s)MAKKAR
PublisherMcGraw Hill
ISBN9780071333313
LanguageEnglish
Publish YearJanuary 2011
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