Description


Key Features:-

  • Check Your Progress, a self assessment tool, to facilitate learning
  • Corporate Example, a boxed feature, explaining the practicality of the concept in the real world
  • Real world case studies, explaining the concept of CRM, at the end of the book
  • In-depth analysis of contemporary topics such as Sales Force Automation, eCRM, Service Capacity Plan

More Details about CUSTOMER RELATIONSHIP MANAGEMENT

General Information  
Author(s)MAKKAR
PublisherMcGraw Hill
ISBN9780071333313
LanguageEnglish
Publish YearJanuary 2011