Description
McGraw Hill Capturing New Markets: How Smart Companies Create Opportunities Others Don’T by Stephen Wunker
Capturing New Markets demonstrates how to violate well-worn principles of established industries to find, succeed, and lock in leadership in new markets. Using case studies and research from healthcare, telecom, financial services, and other industries, Wunker provides actionable recommendations on how to approach opportunities in a rigorous yet counter-intuitive manner and position a company to innovate, grow, and prosper in new industries.