Description
Wiley India Case Studies In Contemporary Management by Sanjeev Bansal and R Sujatha and
The objective of the book is to present a compendium of management case studies highlighting some of the contemporary issues and problems in business management. These case studies will offer experiential learning and will spur the interest of the students, faculties and managers in understanding the various management practices and functions in Indian organizations. A broad gamut of management concepts, practices, and challenges have been addressed by the case studies
About the Author
Dr. Sanjeev Bansal is Director of Amity Business School. His areas of interest include decision sciences, operations & management. Dr. Bansal has been actively involved in teaching, research and consultancy in a distinguished career spanning 23 years. He was nominated by Amity University to attend colloquiums and interact with academicians at Wharton, New York University and Harvard.
An avid researcher, Dr. Bansal has three books and more than 70 research papers published in national and international journals of repute and have guided 12 students for PhD.
Dr. Sujatha is an Associate Professor in the Department of HR at Amity Business School. She has been a research associate with the Foundation for Sustainable Development, IIT (Madras) where she conducted research on Costing of Health Care Interventions in the State of Tamil Nadu, a project funded by WHO. Her areas of interest include strategic management, business environment and strategic analysis, outsourcing, strategic human resource management, entrepreneurship and emotional intelligence.
Dr Ashok Sharma is an Assistant Professor in the Department of Marketing and Sales at Amity Business School, Noida. With nineteen years of experience in industry, academics, research, training and consulting- he has a right amalgamation of skills to deal with a variety of situations. He has served as Centre Head with IBM Education Center and also with ITSA, education wing of SRG Infotech. He has been an active institution builder, being one of the founder faculty at Jaipuria Institute of Management, Vasundhara, Ghaziabad and with NIEC, Shastri Park, Delhi.
TABLE OF CONTENTS
BOOK REVIEW
Part I: The Influencers: Pockets of Opportunities to Taking A High Road
Controlling Diesel Pilferage in Sites of Telecom Tower
First Page Priorities of Print Media
Cartels in the Indian Cement Industry: Pinching the Real Estate
Project — ‘Raheja Revanta’ and Its Strategic Scheme for Survival
Reinventing the Newspaper Industry with ICT Tools
Marketing Strategies for Kara Wipes in Punjab
Effective Embedding of Implant in FMCG Supply Chain at GSKCH
It’s Time to Taste Eggless
Dimensions of Service Quality in Banks: Learnings from a BOI Branch
Part II: Understanding the Business Propositions: Partnering to Scale Up
Loan Disbursement in Reliance Capital
Market Strategies for SME Segment in Ludhiana and
Chandigarh: A Case of LeasePlan - Vehicle Leasing and Fleet Management Company
Emergence of GST in Indian Economy
Trends in Working Capital Management: An Analysis of Accounting Ratios
Manufacturing Sector in National Capital Region: Challenges and Opportunities
Risk Management: Perspective on Prevention of Frauds
Working Capital at Narora Atomic Power Stations
A Case on Hypothetical Merger between Molson Coors and Sab Miller Plc
Part III: People Management Processes: Art as Well As Science
Recruitment and Selection at Fedders Lloyd Corporation Limited
Organization’s Culture: A Critical Element for Success!
Attrition Due to Crossfire Politics in Indian Organizations
Talent Acquisition at RJIL
Implementation of Business Performance Management
Rapidly Increasing Dropout Rate of Manpower: Reasons Behind
Introducing New Rating Scale in Punj Lloyd Limited