Cases in Business Marketing at Meripustak

Cases in Business Marketing

Books from same Author: PALIWAL and SINGH and YADAV

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


  • Retail Price: ₹ 0/- [ 0% off ]

    Seller Price: ₹ 0/-

Sold By: Store4Doctors

Offer 1: Get 0 % + Flat ₹ 50 discount on shopping of ₹ 1000 [Use Code: 0]

Offer 2: Get 0 % + Flat ₹ 50 discount on shopping of ₹ 1500 [Use Code: 0]

Offer 3: Get 0 % + Flat ₹ 50 discount on shopping of ₹ 5000 [Use Code: 0]

Free Shipping (for orders above ₹ 499) *T&C apply.

Out of Stock
General Information  
Author(s)PALIWAL and SINGH and YADAV
PublisherMcGraw Hill
ISBN9781259026560
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013

Description

McGraw Hill Cases in Business Marketing by PALIWAL and SINGH and YADAV

Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, off shoring and cross-functional coordination.