Description
Willey Code Halos How The Digital Lives Of People Things and Organization are Changing The Rules of Business by Malcolm Frank And Paul Roehrig And Ben Pring
All of the information flowing between customers' computers, iPads, iPhones, gaming consoles and other devices creates an invisible blanket of energy. Every click, swipe, like and comment adds to this invisible energy, a Code Halo. The information gathered in this Code Halo is becoming vital to future business success. Netflix beating Blockbuster and Apple beating Kodak are not isolated or random events. Instead, they are canaries in the coalmine. Code Halo provides a seasoned and reasoned view of the huge potential of the next wave of digitization that will power successful business. The book aims to educate front-line business and technology executives on ongoing changes and ways they can re-calibrate their organizations for the future.Key Features:Digits over Widgets: The Next Age of Business and TechnologyFour Principles for Success in the Code Hal EconomyWinning with the Crossroads ModelTable of Contents:DisclaimerAcknowledgmentsIntroduction: The Value of the VirtualPart I: Digits over Widgets - The Next Age of Business and TechnologyChapter 1: "Will It Happen to Us?" - A Trillion-Dollar Opportunity or an Extinction EventChapter 2: The Personal Code Halo - Press "1" for the Real YouChapter 3: The Five Business Code Halos - Connecting Customers, Products and OrganizationsChapter 4: The Anatomy of a Winning Code Halo SolutionChapter 5: The SMAC Stack - The New Technology of CodeChapter 6: The Pattern of Digital Disruption - The Crossroads ModelChapter 7: The Code Halo Economy - The Economics of InformationPart II: Four Principles for Success in the Code Halo EconomyChapter 8 - Delivering Beautiful Products and ExperiencesChapter 9: Don't be Evil 2.0 - Earning and Keeping-Trust in a Transparent WorldChapter 10: Manage Your Career Based on Code - Winning in the WirearchyChapter 11: Make IT Your Halo Heroes - Transform Your Technology OrganizationPart III: Winning with the Crossroads ModelChapter 12: Seize Advantage during Ionization - Sense, Innovate and Prepare to PilotChapter 13: Create a Spark - Pilot Your Best Code Halo SolutionsChapter 14: Enrich and Scale at Internet Speed - Turn a Spark into a BlazeConclusion: Winning in the New Code Rush