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Communication For Behavior Change: Volume Ii- Writing And Producing For Television And Film at Meripustak

Communication For Behavior Change: Volume Ii- Writing And Producing For Television And Film by Esta de Fossard and John Riber, SAGE Publications India Pvt Ltd

Books from same Author: Esta de Fossard and John Riber

Books from same Publisher: SAGE Publications India Pvt Ltd

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General Information  
Author(s)Esta de Fossard and John Riber
PublisherSAGE Publications India Pvt Ltd
ISBN9789351501688
Pages252
BindingPaperback
LanguageEnglish
Publish YearAugust 2015

Description

SAGE Publications India Pvt Ltd Communication For Behavior Change: Volume Ii- Writing And Producing For Television And Film by Esta de Fossard and John Riber

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience
• Create characters that represent and attract the target audience
• Introduce subtle and convincing ways to improve the standard of living of the audience
• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately


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