Description
Pearson Concepts In Strategic Management And Business Policy: Globalization, Innovation And Sustainability 14Th Edition by J David Hunger and Thomas L Wheelen
Concepts in Strategic Management and Business Policy, 14e, revolves around three key themes—globalization, innovation, and sustainability—that all organizations must build upon to push their businesses forward. Each chapter incorporates specific vignettes about these three themes. The book covers a rich variety of topics ranging from corporate governance and social responsibility to competitive strategy, functional strategy, and strategic alliances, making it a very comprehensive book on the concepts in strategic management.
Salient Features
New to this edition:
• A strategic management model runs throughout the first 11 chapters as a unifying concept. (Explained in Chapter 1)
• Vignettes on Sustainability (which is widely defined as Business Sustainability), Globalization (which is viewed as an expectation of business), and Innovation (which is the single most important element in achieving competitive advantage) appear in every chapter of the text.
• Most of the examples, chapter openings, and stories have been updated, while new ones are also added in most of the chapters such as: Diversification at ITC; The Satyam Scam; Nano Tries to Change the Auto Industry; Haldiram's Sweet and Tangy Strategy; The Success of R&D in India; ESOP Options in India; and Research in Motion.
• Current consulting practices have been added to the topics of strategy formulation and strategy implementation.
Testimonials:
1) Concepts in Strategic Management and Business Policy is a very good book on the subject. It brings the sustainability theme into focus and equips students with the strategic concepts they need to know as they face issues such as climate change, global warming, and energy availability. The Indian adaptation brings several Indian examples, managerial practices, caselets, and case studies. It will be useful for students to understand strategic management and business policy specific to the Indian context.
Dheeraj Sharma, Faculty in Marketing and Organizational Behavior, Indian Institute of Management Ahmedabad, India
2) This is a comprehensive book on the concepts in strategic management, explaining theories through various pedagogical features. The first 11 chapters are focused around strategic management models, and in the beginning of each chapter a vignette is provided which provides students a structure for both content and case analysis. In the new edition, new cases like Diversification at ITC, The Satyam Scam, Nano Tries to Change the Auto Industry, Haldiram's Sweet and Tangy Strategy, The Success of R&D in India, ESOP Options in India, and Research in Motion gives the students a flavor and insight into the application of the concepts in real-life situations.
Suresh K. Chadha
Professor and Chairman,
University Business School, Panjab University, Chandigarh
3) Apart from being a conceptually strong text on strategic management, I feel, the book has also brought itself closer to home by maintaining a balance between theories and utilizing examples from Indian companies, such as, ITC Bingo, Nirma, Pantaloon, Big Bazaar, and Dabur, to compliment the theory. This will be help Indian students easily adapt various concepts in the Indian context.
- Himanshu Sharma, Director, Unistar Outsourcing India Pvt Ltd.
4) This book provides a comprehensive and holistic perspective on the concepts and application of strategic management. Inclusion of Indian examples and case studies in particular add to the richness of the content, providing an opportunity to the management students to appreciate the utility and applicability of theoretical concepts of the subject.
Anil Gupta, Professor, The Business School and
the School of Hospitality and Tourism Management,
University of Jammu