Description

onsumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

More Details about Consumer Behavior 11th Edition

General Information  
Author(s)Schiffman Wisenblit
PublisherPearson
Edition11
ISBN9780132544368
Pages528
BindingHardcover
LanguageEnglish
Publish YearJanuary 2014