Shopping Cart
0 Item in Cart
Consumer Behaviour: Applications in Marketing

Consumer Behaviour: Applications in Marketing
Books from same Publisher: SAGE Publications India Pvt Ltd

Rating  
(80 Ratings)

Retail Price: 0.00/-
Price: 0.00/-
Inclusive all taxes
10.00% OFF
Sold By: Machwan

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 10.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 10.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition


Need Help!! Click Here
Description

Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students.

The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading.

A website to support the book has an Instructor`s Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

More Details About Consumer Behaviour: Applications in Marketing
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Robert East and Malcolm Wright and Marc Vanhuele
PublisherSAGE Publications India Pvt Ltd
ISBN9788132103158
Pages344
BindingPaperback
LanguageEnglish
Publish YearOctober 2009
Reviews of Consumer Behaviour: Applications in Marketing
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS