Description
Taylor & Francis Ltd Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit and Kuan-Huei Lee and Poh Theng Loo
Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations' products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. _x000D__x000D_The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. _x000D__x000D_The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science._x000D_show more