Description
CBS PUBLICATION Consumerism Strategies And Tactics by Seetharaman P
Consumerism : Strategies And Tactics gives a comprehensive coverage to all the diverse facets of the topic of consumerism. It not only traces the history and steady growth of consumerism as a social movement and a force to reckon with in the national economy but also details the development of consumerism in the Indian context. The book has five units covering various areas of consumer interests such as Money Management, Savings and Investments, Marketing and Wise Purchasing Habits, Consumer Credit and Credit- Ratings, Consumer Laws and Redressal of Consumer Grievances, Consumer Aids etc. besides elaborating the various rights and responsibilities of consumers. The tremendous changes in consumer-related legislations and in the regulatory areas of the market mechanism having their impact on the consumer and his interests have also been dealt with in detail in the book.