Description

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

More Details about Corporate Communication 6th Edition

General Information  
Author(s)Paul A Argenti
PublisherMcGraw Hill
Edition6
ISBN9780071326155
Pages288
BindingPaperback
LanguageEnglish
Publish YearDecember 2012