Corporate Information Strategy at Meripustak

Corporate Information Strategy

Books from same Author: Applegate and Austin and Mcfarlan

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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General Information  
Author(s)Applegate and Austin and Mcfarlan
PublisherMcGraw Hill
ISBN9780070635845
Pages668
BindingPaperback
LanguageEnglish
Publish YearJanuary 2007

Description

McGraw Hill Corporate Information Strategy by Applegate and Austin and Mcfarlan

The text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT.


Key Features:-

  • Extensive use of Harvard Cases
  • Contemporary view of IT
  • Modular approach
  • For non-technical audiences