Description

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology. Salient Features • New and updated cases that align itself with the current year. Case studies are provided at the end of each module to enable discussion of the issues that twenty-first-century executives must address • Reorganization of chapters to better fit the model of an Advanced MIS course • New discussion of how to frame the business case for IT and measure business value and governance • New discussion in the first module discusses the impact of IT on organizational capabilities and leadership

More Details about Corporate Information Strategy and Management: Text and Cases

General Information  
Author(s)Applegate and Austin and Soule
PublisherMcGraw Hill
Edition8
ISBN9789339205805
Pages799
BindingSoftcover
LanguageEnglish
Publish YearJune 2014