Description
McGraw Hill Corporate Information Strategy And Management: Text And Cases by Applegate and Austin and Soule
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students
and managers who desire an overview of contemporary information systems technology management. This new edition
examines how information technology (IT) enables organizations to conduct business in radically different and more effective
ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century
technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who
are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information
Technology.
Salient Features
• New and updated cases that align itself with the current year. Case studies are provided at the end of each module to
enable discussion of the issues that twenty-first-century executives must address
• Reorganization of chapters to better fit the model of an Advanced MIS course
• New discussion of how to frame the business case for IT and measure business value and governance
• New discussion in the first module discusses the impact of IT on organizational capabilities and leadership