Counterfeit Products :
Piracy has been a burning issue for publishers around the world. The latest estimate from ICC
BASCAP indicates that the total global value of counterfeit and piracy could reach a staggering
USD 1.7 trillion by 2015. Piracy and counterfeit in books are not far behind. Piracy is an
important issue for publishers from India, particularly because Indian publishers are seeking
new business opportunities in emerging markets of Africa and South Asia. However, the
quantum of exports is severely hampered by rampant piracy and counterfeit, particularly in
South Asia. Pirate publishers from India and neighbouring countries supply counterfeit versions
of exported books to these markets.
(source :PubliCon 2013. EXPORT MARKETS - September 10-11, 2013 | FICCI, Federation House, New Delhi)
Counterfeiting is the practice of manufacturing goods, often of inferior quality, and selling them under a brand name without the brand owner’s authorization. Counterfeit goods are generally made from lower quality components, in an attempt to sell a cheap imitation of similar goods produced by brands consumers know and trust.
Counterfeiting is Big Business in India.
Globally, the trafficking of counterfeit goods is much larger, and growing. That growth is driven in part by CONSUMER DEMAND.
Counterfeit goods span across multiple industries including everything from Books, apparel, accessories, music, software, medications and cigarettes, to automobile and airplane parts, consumer goods, toys and electronics.
Counterfeits can be found in street vendor stalls as well as legitimate-looking stores. In recent years, many stores selling counterfeits have become increasingly well organized and established so as to imitate a store selling legitimate products. Furthermore, counterfeits are now increasingly sold online creating more opportunities to dupe consumers into thinking they are buying genuine goods at discounted prices. While some websites openly market fake goods, others pass off their goods as genuine by displaying pictures of the genuine item. It is only after the consumer has received their purchase that they realize they have been tricked into buying a counterfeit
The best way to avoid purchasing counterfeit products is to deal only with reputable retailers that are officially authorized by the brand owner. Also keep in mind that if a price seems too good to be true, it probably is.
MeriPustak is an authroized reseller of all publisher brands it sells through its online portal.
All products sold on MeriPustak are new and 100% genuine products.
All books are procured directly from the publisher & Authorized Distributors, eliminating any middlemen and the possibility of procuring counterfeit books.
This can be verified and confirmed by the customerat all times.
We have a systematic online procurement system and all orders are routed through it for our purchases from the publisher.
WE are constantly monitoring products that we source to detect and prevent any counterfeit products from reaching our portal and our customer and in this regard work with publishers and to come up with new ways to identify counterfeits.
Any customer who has a concern about counterfeit products can reach out to us at +91 +91 11 4840 5008/5077/5062 or mailto: firstname.lastname@example.org
We assure you that your grievance will be looked into immediately and appropriate action would be taken.