More Details about Creating Flash Advertising : From Concept to Tracking-Microsites, Video Ads and More

General Information  
Author(s)Fincanon J
PublisherELSEVIER
ISBN9780240809496
Pages256
BindingSoftbound
LanguageEnglish
Publish YearOctober 2007

Description

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions