Description
Taylor and Francis Creativity And Strategic Innovation Management by Malcolm Goodman and Sandra M Dingli
Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.
Key Features:-
- Explain the nature of the acceleration in discontinuous change that is affecting the Western busines
- Emphasise the importance of taking a strategic approach to management responses to encourage creativ
- Indicate how a detailed strategic plan can be developed to support organizations intent on profitabl