The dynamic context within which business is carried out today demands a new way of looking at cultural preferences and resulting behaviours. This textbook begins by providing an overview of the existing conventional culture paradigms which focus on the national, societal and/or corporate levels of culture in the context of business. It also challenges some of the limitations of these paradigms. Further, it exposes the criteria that any cultural approach would need to meet if it were to claim being a credible theory/approach to culture and a possible alternative to the conventional culture paradigms.

More Details about Cross Cultural Management: A Transactional Approach

General Information  
Author(s)Taran Patel
PublisherTaylor and Francis
Publish YearJanuary 2013