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Cultural Dimension Of Global Business 7th Edition
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Key Features
  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international
  • Examine three functional processes critical to success in conducting global business: negotiating, p
Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

More Details About Cultural Dimension Of Global Business 7th Edition
General Information
Author(s)Gary Ferraro Et.Al.
PublisherT&F/Pearson
Edition7
ISBN9780205835591
Pages304
BindingPaperback
LanguageEnglish
Publish YearJuly 2012
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