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Cultural Dimension Of Global Business 7th Edition

Cultural Dimension Of Global Business 7th Edition
Books from same Author: Gary Ferraro Et Al
Books from same Publisher: T&F/Pearson

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Key Features
  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international
  • Examine three functional processes critical to success in conducting global business: negotiating, p
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Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

More Details About Cultural Dimension Of Global Business 7th Edition
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General Information
Author(s)Gary Ferraro Et Al
PublisherT&F/Pearson
Edition7
ISBN9780205835591
Pages304
BindingPaperback
LanguageEnglish
Publish YearJuly 2012
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