Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Key Features:-

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international
  • Examine three functional processes critical to success in conducting global business: negotiating, p

More Details about Cultural Dimension Of Global Business 7th Edition

General Information  
Author(s)Gary Ferraro Et Al
PublisherT&F/Pearson
Edition7
ISBN9780205835591
Pages304
BindingPaperback
LanguageEnglish
Publish YearJuly 2012