Description
Taylor & Francis Cultural Tourism 3Rd Edition by Hilary du Cros
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media.New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges.New international case studies and tried-and-tested assignment exercises have been added to every chapter.Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products. ContentsList of platesList of figuresList of tables & boxesAcknowledgementsAbbreviationsPart A Setting the context - 1 Introduction: defining cultural tourism What is cultural tourism?2 Challenges in achieving sustainable cultural tourism IntroductionThe challenge of triple/quadruple bottom line sustainabilityThe challenge of climate changeParallel evolution of tourism and cultural managementCollaborators or competitors?Relationships between tourism and cultural managementThe consequences3 Issues, benefits, risks and costs IntroductionCommunityCultural tourism and enhanced quality of life Costs associated with cultural tourismOptimizing benefits and minimizing impacts?Part B Cultural Assets 4 Cultural heritage management principles and practice (with special reference to World Heritage)IntroductionCultural heritage management Management challengesWorld Heritage Conclusion5 Tangible cultural heritageIntroductionConventions, codes, charters and declarationsA four stage planning process6 Intangible cultural heritage and creative artsIntroductionConventions, codes, charters and declarationsA three stage approach to safeguarding intangible cultural heritage Contemporary culture and the advent of creative tourismPart C Tourism, the tourist and stakeholders 7 How tourism worksIntroductionThe nature of tourism Conclusion8 The cultural tourism market: a cultural tourism typologyIntroductionCultural touristsSegmenting the cultural tourism marketA cultural tourist typology - centrality of motive and depth of experienceImplications for cultural tourismA few words of caution about numbers that appear too good to be true9 Tourism attraction system, markers and gatekeepersIntroductionTourist attraction systemsMarkersGatekeepers and knowledge brokersEffect of multiple gatekeepers on the message passed to the touristPart D Products 10 Cultural tourism productsIntroductionCultural assets as tourism products Products as attractions Strangeness vs. familiarity, the environmental bubble and the necessity of standardizing and commodifying productsConclusions11 Assessing product potential IntroductionConsidering the wider context Understanding the asset in its setting Asset specific considerations: place and cultural spacesStakeholder and consultation issuesPeople, skills and financial resourcesConclusion12 Market Appeal/Robusticity Matrix: a site specific auditing tool IntroductionThe Market Appeal / Robusticity a site specific auditing tool IntroductionThe market appeal/robusticity matrixOperationalization - a two step processConclusion - a precursor to site and experience managementPart E Operationalization13 Framework for understanding what is necessary for a successful attractionIntroductionSuccess factorsDevelopment options BuildingPackaging and bundlingClustering and precinctsLinear or circular routes and networksRebranding/creating a specific cultural tourism product area or networkFestivals and eventsCreating memorable experiencesTell a storyMake the asset come aliveMake it participatoryFocus on qualityMake it relevant to the tourist14 Applying planning and management frameworks IntroductionPlanningSituation analysisEstablishment of an overall mission of vision and goal gettingCreation of action plansMarketingPlanning for greater accessA world on demarketingEvaluation and feedback mechanisms15 Experience creationIntroductionWhat is interpretation and what are the benefits of good interpretation?The ICOMOS interpretation charterGoal of interpretation and success factorsThe interpretation processTactics to create peak experiencesThe medium is the messageICT Epilogue Improvements needed Challenges still remainSome general observationsA few possible research areasGlossaryReferencesIndex