Shopping Cart
0 Item in Cart

Customer Relationship Management: Concepts And Technologies, 3rd Edition
Click for related books: Francis Buttle

Rating  
(80 Ratings)

Retail Price: 625.00/-
Price: 563.00/-
Inclusive all taxes
10.00% OFF
Sold By: Machwan

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition



Key Features
  • Updated instructor support materials online
  • Full colour interior
  • Brand new international case illustrations from many industry settings
Description

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.

More Details About Customer Relationship Management: Concepts And Technologies, 3rd Edition
General Information
Author(s)Francis Buttle
PublisherT&F India
Edition3
ISBN9781138789838
Pages426
BindingPaperback
LanguageEnglish
Publish YearFebruary 2015
Reviews of Customer Relationship Management: Concepts And Technologies, 3rd Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS