Description

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.


Key Features:-

  • Updated instructor support materials online
  • Full colour interior
  • Brand new international case illustrations from many industry settings

More Details about Customer Relationship Management: Concepts And Technologies, 3rd Edition

General Information  
Author(s)Francis Buttle
PublisherT and F India
Edition3
ISBN9781138789838
Pages426
BindingPaperback
LanguageEnglish
Publish YearFebruary 2015