Description
Pearson Customer Relationship Management: The Bottom Line To Optimizing Your Roi, 2/E by Natalie L Petouhoff and Dr Shalini Kalia and Dr Jon Anton
Customer Relationship Management presents methods and tools on how to strengthen relationships with customers through effective communication. The interesting quotes knitted well with the text engage the readers and enhance the learning experience. The small cases provide a practical angle to the understanding of situations and on improving customer service and managing change. The graphical and pictorial representation of material significantly add to readers' understanding of the changing the corporate culture and the way people work.