Description

The world-famous Disney brand is driven, to a large extent, by its employees who are happy with their jobs and happy to serve others. This quality has been highly envied by organisations, big and small, around the world. What makes Disney employees as good as they are? The answer to this seemingly simple question is much sought after. This book provides an insight into the Disney University, a training and development house for its employees that is motivated by incredible leadership skills and values. The Disney University was founded by Van Arsdale France, a labour relations and training expert. He joined Disney in the year 1955 and became an integral part of the Disney family. He established the highly reputed training process for the employees at Disney, and this book illustrates the secrets behind the wild success of the Disney brand. The book begins with a Foreword by Jim Cora, the retired chairman of Disneyland International, in which he talks about the importance of Walt Disney and Van France, and the innumerable lessons taught by them to the world. The author, in his note, has discussed Van France's will to create happiness and his unparallelled success in doing the same. There are 13 lessons mentioned in the book, and a chapter has been devoted to each. Some of these are Gather facts and feelings, Capture hearts and minds, Keep plussing the show, Communicate globally, Be willing to change or be willing to perish, Give Back, Simplify the complex, and Word hard, play hard. A number of anecdotes by many Disney legends and behind-the-scenes stories give a personalised touch to this book and make it a must-read for everyone who has ever been enamoured by the liveliness and determination of those working in Disney World. It has been recommended by people in high managerial positions in many known organisations like Mercedes-Benz, CoBank, Bose Corporation, and The Cheesecake Factory.

More Details about DISNEY U

General Information  
Author(s)LIPP
PublisherMcGraw Hill
ISBN9781259097331
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013