Description
MC GRAW HILL INDIA Data Driven by MC GRAW
A tectonic shift in the practice of marketing is underway. Digital technology social media and e-commerce have radically changed the way consumers access information order products and shop for services. Using the latest technologies—cloud mobile social Internet of Things (lot) and artificial intelligence (al)—we have more data about consumers and their needs wants and affinities than ever before. Data driven will show you how to: å target and delight your customers with unprecedented accuracy and success å bring customers closer to your brand and inspire them to engage purchase and remain loyal å capture organize and analyze data from every source and activate it across every channel å create a data-powered marketing strategy that can be customized for any audience å serve individual consumers with highly personalized interactions å deliver better customer service for the best customer experience å improve your products and optimize your operating systems å use al and lot to predict the future direction of markets you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how georgia-pacific moved from scarcity to abundance in the data sphere; and how dunkin’ brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds you’ll receive seven forecasts to better prepare you for what may come next.