| General Information |
|
| Author(s) | Jenny Dearborn |
| Publisher | Wiley |
| Edition | 1st |
| ISBN | 9781119043126 |
| Pages | 229 |
| Binding | Hardcover |
| Language | English |
| Publish Year | March 2015 |
Description
Wiley Data Driven How Performance Analytics Delivers Extraordinary Sales Results By Jenny Dearborn, Wiley by Jenny Dearborn
Now buy Data Driven How Performance Analytics Delivers
Extraordinary Sales Results by Jenny Dearborn and published by Wiley now
available at Meripustak.com with 33% discount. Across business functions, competitive edge is being replaced by competitive efficiency. There are few, if any, unexploited market openings. Instead, winning businesses gain their advantage by taking smarter actions and predicting. Big data and analytics are the keys here, but so far almost no one is optimally leveraging these tools. Especially in sales, we pack up crumbs of insight here and there and timorously try a few things out, but mostly stick to the safety of our gut reactions. What we’ve been lacking is an all-encompassing approach to data analytics. Data Driven: How Performance Analytics Delivers Extraordinary Sales Results is the first book to show how to make data an integrated part of the entire sales cycle. When we can do that, the breakthrough results will follow.
Sales used to run on hunches and intuitions, but those days are over. Author Jenny Dearborn was one of the pioneers of this revolution in the sales function, and she has worked at Hewlett Packard and SAP and collaborated with dozens of other firms including Microsoft and Salesforce.com to revitalize sales in even the tightest markets. These experiences, along with over 100 interviews with top global sales leaders, formed the foundation for Data Driven, which presents the fictional Story of Pam Sharp. Pam is the new Chief Sales Officer at Trajectory Systems and readers will see themselves in her effort to turn a flagging sales department into a driver of sustainable growth. Instead of taking a “buffet” approach, Pam generates organizational buy-in and builds data right into the structure of the company in a way that nay enterprise-level sales leader can replicate.
Praise for Data Driven“Too often, the only data sales leaders have are backwards-looking, seen through the rear view mirror; but now with the ideas and models in Data Driven, you can uses data to look through the windshield, to see where you’re going.”
-Randy Seidl, CEO, Revenue Acceleration, LLC
“This enjoyable read by Jenny Dearborn combines a relatable story about a struggling sales force with read-life, cutting edge concepts that will teach you and your team all about data analytics and how to apply them. Read this book and learn from an expert how to transform the sales process in your organization and get powerful results.”
–Ken Blanchard, Coauthor of
The One Minute Manager“Jenny Dearborn has written a must-read for leaders at every level of growth-hungry businesses. Data Driven is a blueprint for building winning strategies, successful sales terms and sustainable customer relationships.” –Bill McDermott, CEO, SAP
“Jenny Dearborn’s Prescriptive Action Model wrestles sales strategy from the grips of hindsight driven thinking and offers a refreshing approach to real sales growth using data driven foresight.”
–Charles L. Fred, Group President, Xerox and author of Breakaway
“If you want to take the sales function of your company to the next level, you’ve got to read Data Driven! Through an engaging fictional story and insightful commentary, Jenny Dearborn makes the complex subject of data analytics interesting, accessible, and practical.”
–Chuck Battipede, Senior Vice President, Learning & Development, Hewlett –Packard
“A must read for all sales managers. Jenny uses colourful, fictional characters that engage in a constructive mind-set shift, which leads them to integrate all sales functions into a comprehensive data driven system. A fun and fast read for Millennials and a career survival handbook for anyone over 35.”
–Gerhard Gschwandtner, ‘Founder and Publisher, Selling Power
“Jenny Dearborn knows more than anybody about learning, analytics and sales organizations. If your future involves any of these, read this book!”
–Brandon Hall, Founder, Brandon Hall Group
“While Data Driven is a ‘must follow’ for any organization struggling with sales effectiveness, the roadmap and lessons included are relevant for any business transformation that requires accelerating team performance through laser-focus on the game-changing actions derived from multi-dimensional analytics.”
–Angela Cinefro, Chief Human Resources Officer, Clarify Solution Group
“Regardless of your role, if you aspire to succeed in a strategic and predictable manner, you must embrace the power of analytics. This book focuses on sales, but it’s applicable to just about any part of the organization. And it’s written so well that you don’t have to be a numbers geek to understand the potential of data analytics. Once I started reading it, I couldn’t stop-it’s that good.”
–Tony Bingham, President and CEO, Association for Talent Development-->
Now buy Data Driven How Performance Analytics Delivers
Extraordinary Sales Results by Jenny Dearborn and published by Wiley now
available at Meripustak.com with 33% discount.
Across business functions, competitive edge is being replaced by competitive efficiency. There are few, if any, unexploited market openings. Instead, winning businesses gain their advantage by taking smarter actions and predicting. Big data and analytics are the keys here, but so far almost no one is optimally leveraging these tools. Especially in sales, we pack up crumbs of insight here and there and timorously try a few things out, but mostly stick to the safety of our gut reactions. What we’ve been lacking is an all-encompassing approach to data analytics. Data Driven: How Performance Analytics Delivers Extraordinary Sales Results is the first book to show how to make data an integrated part of the entire sales cycle. When we can do that, the breakthrough results will follow.
Sales used to run on hunches and intuitions, but those days are over. Author Jenny Dearborn was one of the pioneers of this revolution in the sales function, and she has worked at Hewlett Packard and SAP and collaborated with dozens of other firms including Microsoft and Salesforce.com to revitalize sales in even the tightest markets. These experiences, along with over 100 interviews with top global sales leaders, formed the foundation for Data Driven, which presents the fictional Story of Pam Sharp. Pam is the new Chief Sales Officer at Trajectory Systems and readers will see themselves in her effort to turn a flagging sales department into a driver of sustainable growth. Instead of taking a “buffet” approach, Pam generates organizational buy-in and builds data right into the structure of the company in a way that nay enterprise-level sales leader can replicate.
Praise for Data Driven“Too often, the only data sales leaders have are backwards-looking, seen through the rear view mirror; but now with the ideas and models in Data Driven, you can uses data to look through the windshield, to see where you’re going.”
-Randy Seidl, CEO, Revenue Acceleration, LLC
“This enjoyable read by Jenny Dearborn combines a relatable story about a struggling sales force with read-life, cutting edge concepts that will teach you and your team all about data analytics and how to apply them. Read this book and learn from an expert how to transform the sales process in your organization and get powerful results.”
–Ken Blanchard, Coauthor of
The One Minute Manager“Jenny Dearborn has written a must-read for leaders at every level of growth-hungry businesses. Data Driven is a blueprint for building winning strategies, successful sales terms and sustainable customer relationships.” –Bill McDermott, CEO, SAP
“Jenny Dearborn’s Prescriptive Action Model wrestles sales strategy from the grips of hindsight driven thinking and offers a refreshing approach to real sales growth using data driven foresight.”
–Charles L. Fred, Group President, Xerox and author of Breakaway
“If you want to take the sales function of your company to the next level, you’ve got to read Data Driven! Through an engaging fictional story and insightful commentary, Jenny Dearborn makes the complex subject of data analytics interesting, accessible, and practical.”
–Chuck Battipede, Senior Vice President, Learning & Development, Hewlett –Packard
“A must read for all sales managers. Jenny uses colourful, fictional characters that engage in a constructive mind-set shift, which leads them to integrate all sales functions into a comprehensive data driven system. A fun and fast read for Millennials and a career survival handbook for anyone over 35.”
–Gerhard Gschwandtner, ‘Founder and Publisher, Selling Power
“Jenny Dearborn knows more than anybody about learning, analytics and sales organizations. If your future involves any of these, read this book!”
–Brandon Hall, Founder, Brandon Hall Group
“While Data Driven is a ‘must follow’ for any organization struggling with sales effectiveness, the roadmap and lessons included are relevant for any business transformation that requires accelerating team performance through laser-focus on the game-changing actions derived from multi-dimensional analytics.”
–Angela Cinefro, Chief Human Resources Officer, Clarify Solution Group
“Regardless of your role, if you aspire to succeed in a strategic and predictable manner, you must embrace the power of analytics. This book focuses on sales, but it’s applicable to just about any part of the organization. And it’s written so well that you don’t have to be a numbers geek to understand the potential of data analytics. Once I started reading it, I couldn’t stop-it’s that good.”
–Tony Bingham, President and CEO, Association for Talent Development