Description
John Wiley Data Mining For Business Intelligence by Galit Shmueli and Nitin R Patel and Peter C Bruce
This book is intended for the business student (and practitioner) of data mining techniques, and the goal is threefold: (1) to provide both a theoretical and practical understanding of the key methods of classification, prediction, reduction and exploration that are at the heart of data mining; (2) to provide a business decision-making context for these methods; and (3) using real business cases and data, to illustrate the application and interpretation of these methods.