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Data Mining Techniques: For Marketing, Sales And Customer Relationship Management

Data Mining Techniques: For Marketing, Sales And Customer Relationship Management
Books from same Author: Linoff and G S
Books from same Publisher: John Wiley

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Description

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

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General Information
Author(s)Linoff and G S
PublisherJohn Wiley
Edition3
ISBN9788126534722
Pages888
BindingPaperback
LanguageEnglish
Publish YearFebruary 2012
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