Description
Pearson Decision Analytics: Microsoft Excel by Conrad Carlberg
In Decision Analytics - Microsoft Excel, best-selling statistics expert and consultant Conrad Carlberg shows the reader how to easily distill "big data" into manageable sets. Carlberg??s hands-on tutorial guides the reader through using decision analytics to segment customers (Or anything else) into sensible and actionable groups and clusters-and then using those groups to improve everything from pricing to cross-selling, investment decisions to inventory management. Throughout, he provides excel workbooks containing complete sample data and analysis-workbooks designed for easy adaptations to personal or academic use.