Depth Public Relations 1st Edition 2022 by Fawkes, Johanna, Taylor and Francis Ltd

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Taylor and Francis Ltd Depth Public Relations 1st Edition 2022 by Fawkes, Johanna

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. _x000D__x000D_This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness?_x000D__x000D_This book argues that the climate crisis demands not more performance but a new approach, one of 'depth public relations'. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds._x000D__x000D_The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment._x000D_ _x000D_ Acknowledgments_x000D_ _x000D_ Chapter 1. Overture: Introduction_x000D_ _x000D_ Act I Curtain Up_x000D_ _x000D_ Chapter 2. Playing the part: identity issues in public relations_x000D_ _x000D_ Chapter 3. Roll up Roll up: public relations and promotional culture_x000D_ _x000D_ Chapter 4. All the world a stage: public relations as performance_x000D_ _x000D_ Chapter 5. Masquerade_x000D_ _x000D_ Act II After the Masquerade_x000D_ _x000D_ Chapter 6. Beneath the mask: a Jungian approach_x000D_ _x000D_ Chapter 7. After the masquerade: down, not out_x000D_ _x000D_ Chapter 8. Public relations and the planet: not a case study_x000D_ _x000D_ Chapter 9. Curtain call: depth public relations_x000D_ _x000D_ Chapter 10. Conclusions, observations, research directions and reflections_x000D_ _x000D_ Index_x000D_