Shopping Cart
0 Item in Cart
Digital Disciplines: Attaining Market Leadership Via The Cloud, Big Data, Social, Mobile, And The Internet Of Things

Digital Disciplines: Attaining Market Leadership Via The Cloud, Big Data, Social, Mobile, And The Internet Of Things
Books from same Author: Joe Weinman and Fred Wiersema
Books from same Publisher: John Wiley

Rating  
(80 Ratings)

Retail Price: 799.00/-
Price: 695.00/-
Inclusive all taxes
13.00% OFF
Sold By: Machwan

Offer 1: Get 13.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 13.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 13.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :


International Shipping Click for International Order
Description

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation. How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

More Details About Digital Disciplines: Attaining Market Leadership Via The Cloud, Big Data, Social, Mobile, And The Internet Of Things
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Joe Weinman and Fred Wiersema
PublisherJohn Wiley
ISBN9788126558216
Pages400
BindingHardcover
LanguageEnglish
Publish YearOctober 2015
Reviews of Digital Disciplines: Attaining Market Leadership Via The Cloud, Big Data, Social, Mobile, And The Internet Of Things
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS