Description
Taxmann Digital Marketing 2023 Edition by Satinder Kumar and Supreet Kaur
This book is a comprehensive and authentic textbook on Digital Marketing. This book will be helpful for various professionals to delve deeper and explore various digital marketing strategies to expand their e-business. This book incorporates segments indulging the following:
Introductory Framework to Digital Marketing
Social Media Marketing
Interactive Marketing
Various Strategies and Models of Digital Marketing
This book aims to meet the curriculum coverage of all the diploma and degree courses at UG and PG levels. It will be helpful for the students of B.Com., BBA, M.Com., MBA and other professional courses in Commerce and Management. It will also be significant to multiple researchers, academicians, marketers, and policymakers.
The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features:
[Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing
[Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing
[Relevant Case Studies/Caselets] for understanding the applicability of the concepts
[Data from Various Reports for Ease in Understanding] the context presented in the book
[MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter