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Digital Media Worlds The New Economy of Media

Digital Media Worlds The New Economy of Media
Books from same Author: Giuditta De Prato
Books from same Publisher: Macmillan

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Description

Taking a multisector and multimarket approach, Digital Media Worlds provides an in-depth analysis of the major economic developments of the book publishing, broadcasting, film, music, newspaper and video game industries. The contributors offer a detailed overview of the industries and their dynamics within global telecommunications, media and IT, combining vertical views and a synthetic horizontal approach to marshal facts and document their economic relevance. The collection focuses on core economic and management issues (cost structures, value network chain, business models) and analyses new ecosystems and value chains in global markets such as Asia.

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General Information
Author(s)Giuditta De Prato
PublisherMacmillan
ISBN9781137344243
Pages248
BindingHardcover
LanguageEnglish
Publish YearJanuary 2014
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