Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non majors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

More Details about Dynamics Of Mass Comm. - With Dvd

General Information  
Author(s)Dominick
PublisherMcGraw Hill
ISBN9780071070614
Pages457
LanguageEnglish
Publish YearJanuary 2010