Description
Taylor and Francis Dynamics Of Persuasion Communication And Attitudes In The Twenty-First Century 7Th Edition 2020 Edition by Richard M. Perloff ,
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor's manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff. Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. The Power of Our Passsions: Theory and Research on Strong Attitudes 6. Attitudes: Functions and Consequences 7. Attitude Measurement Part 3: Changing Attitudes and Behavior 8. Processing Persuasive Communications 9. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 10. "Who Says It": Credibility and Social Attractiveness 11. Fundamentals of the Message 12. Emotional Message Appeals: Fear and Guilt 13. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 14. Interpersonal Persuasion 15. Advertising, Marketing, and Persuasion 16. Health Communication Campaigns