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E-BUSINESS STRATEGY

E-BUSINESS STRATEGY
Books from same Author: PHILLIPS
Books from same Publisher: McGraw Hill

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Description

The text aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

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General Information
Author(s)PHILLIPS
PublisherMcGraw Hill
ISBN9781259002403
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011
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