Description
Pearson E-Business And E-Commerce Management: Strategy, Implementation And Practice 5Th Edition by Dave Chaffey
E-Business and E-Commerce Management: Strategy, Implementation and Practice, authored by Dave Chaffey, is a book that is useful for MBA, Masters and undergraduate students. The book covers all the aspects of e-business, and various features that help a student learn better. These features include: margin definitions, international case studies, activities and web links.