Shopping Cart
0 Item in Cart
E-Commerce Business. Technology. Society

E-Commerce Business. Technology. Society
Books from same Author: Kenneth C Laudon
Books from same Publisher: Pearson

(80 Ratings)

Retail Price: 829.00/-
Price: 721.00/-
Inclusive all taxes
13.00% OFF
Sold By: Shriadhya

Offer 1: Get 13.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:

Offer 2: Get 13.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:

Offer 3: Get 13.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :


For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated. Salient Features Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

More Details About E-Commerce Business. Technology. Society
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Kenneth C Laudon
Edition10th Edition
Publish YearJanuary 2016
Reviews of E-Commerce Business. Technology. Society
Average Rating

Write A Review


Top Reviews lists the most relevant product reviews only.