Description
John Wiley E-Marketing by Sanjay Mohapatra and Suman Kumar Kanth
The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers and other stakeholders while developing market relations and enhancing value proposition to customers.
Key Features:-
- Learning Objectives in each chapter highlight the key takeaways for the reader after reading the cha
- Mind map: This is a graphical representation of the topics and how they are related.
- Case studies: The case studies included in the chapters highlight important real-world concerns in a
- Glossary: The entries are alphabetically arranged containing explanations of concepts of various ter
- The answers to all "Objective"-Type Questions are presented at the end of each chapter.
- Instructor resources are available.