Description

E-Marketing This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New to this edition: New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness.

More Details about E-Marketing, 6th Edition

General Information  
Author(s)Strauss and Frost
PublisherPhi
Edition6
ISBN9788120345010
Pages448
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012