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E-Marketing In Digital Age: Text And Cases, 2nd Edition

E-Marketing In Digital Age: Text And Cases, 2nd Edition
Books from same Author: Prof Vinod V Sople
Books from same Publisher: John Wiley

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Description

This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programmed in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing.

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General Information
Author(s)Prof Vinod V Sople
PublisherJohn Wiley
Edition2
ISBN9789351192428
Pages372
BindingPaperback
LanguageEnglish
Publish YearDecember 2013
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