Description

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.

More Details about ENTREPRENEURSHIP

General Information  
Author(s)BAMFORD
PublisherMcGraw Hill
Edition1st Edition
ISBN9789339221584
Pages368
BindingSoftbound
LanguageEnglish
Publish YearJune 2015