Description
McGraw Hill Entrepreneurship Development by RAMACHANDRAN and K
Entrepreneur is an individual who introduces something new in the economy - cast in this classic Schumpeterian mould of entrepreneurship are several ambitious Indian men and women whose successes have remained unsung. They spotted entrepreneurial opportunities in unmet consumer needs, took calculated risks, and conceived and converted ideas into commercially attractive products or services. Their qualities - inventiveness, perseverance, readiness to work hard, initiative and endurance - define entrepreneurship in the true sense. Entrepreneurship is a combination of skills, attitude, and knowledge, difficult to teach in conventional institutional framework - but possible to develop through educational inputs. This book presents stories of entrepreneurial success in diverse sectors - food products, social service, retail, education, pharmaceuticals, software, designing, consultancy, hospitality, outsourcing, etc. Through these 16 stimulating first-person accounts of hands-on entrepreneurial experience, the book aims to inculcate in the readers different entrepreneurial capabilities required at different stages of business lifecycle - start-up, growth, and maturity. More than a case book, this book is an indispensable practical guide for both aspiring and working entrepreneurs in their entrepreneurial journeys ahead.