Description
New Age International (P) Ltd., Publishers Entrepreneurship_ New Age Publishers by Forbat, John
Entrepreneurship is usually associated with individuals and small companies. Yes it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things.
In this book John Forbat, serials entrepreneuer, covers:
Characteristics you will need to succeed.
Issues that start-ups face.
The TASK principle and the 4 T?s.
Management and company politics.
Spotting unrecognised markets.
Convincing people that there is a need for the ``cure for which there is no ill``
The importance of R&D and how it doesn`t have to cost thousands.
How necessity can be a real mother of invention.
and much more!
Also included are case studies which provide fascinating insights into how the author operated a company on two continents (without capital!); turned a company facing insolvency into a takeover target; and managed to turn a good business plan and a relatively small amount of credit into a company with profits of $200,000 p.a.
The down to earth ideas and experiences related in this book make it essential reading for all budding entrepreneurs and those already in business.
``In a business world where the pace of change has become quite frightening, the entrepreneur must still run faster than everybody else.``
This special low-priced edition is for sale in India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar and Sri Lanka only.