Description
Springer Ebusiness And Ecommerce 2009 Edition by Andreas Meier Henrik Stormer Elizabeth Gosselin
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices eProcurement eMarketing eContracting eDistribution ePayment as well as eCustomer Relationship Management. In addition to business models and business webs digital procurement and marketing processes are likewise addressed such as electronic negotiation processes security questions with digital signatures as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives project leaders and company experts who deal with the digital value chain. Table of contents : eBusiness Framework.- eProducts and eServices.- eProcurement.- eMarketing.- eContracting.- eDistribution.- ePayment.- eCustomer Relationship Management.- mBusiness.- eSociety.