Description
Cengage Learning Economics For Managers: Transactions And Strategies, 1St Edition by Michaels
Through its modern approach to managerial economics, ECONOMICS FOR MANAGERS: TRANSACTIONS AND STRATEGIES, 1e, prepares students to become informed business decision makers by bringing the course materials for managerial economics up to date with the theory and practice of the field. Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts or organizations is the most important economic question for businesses to cope with, this revolutionary text uses vivid examples from around the world to illustrate relevant theory. The first portion of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information and organizational design.