Description
Pearson Electronic Commerce: A Manager'S Guide by Kalakota
Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals and users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-death approach to a very important business subject, with insightful examples to show how ideas have been put into practice.